Does the games industry need to do a better job recruiting women?

  • What is your vision of a gamer? Possibly a male aged between 14 and 25?
    Recent figures by the US Entertainment Software Association states that in the US, 44 per cent of gamers are female with the average age of female gamer being 43 years old.
    In the UK, a 2014 study by the Internet Advertising Bureau (IAB) shows the majority of gamers are female (52 per cent). So the stereotype of gamers does not fit the reality. Mobile games are an important market, but in the IAB report of the female gamers polled within the previous six months 47 per cent played a disc-based game, 68 per cent had played an online game and 56 per cent have played on a console.
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Entertainment Software Association; (2015) Essential Facts about the Computer and Video Games Industry.
Gamasutra (2014) Gamasutra Salary Survey 2014. Gamasutra. [online]. Available from:http://www.gamesetwatch.com/2014/09/05/GAMA14_ACG_SalarySurvey_F.pdf [Accessed August 22, 2015].
Jayanth, M. (2014) 52% of gamers are women — but the industry doesn’t know it | Meg Jayanth | Comment is free | The Guardian. Guardian.
TIGA (2015) TIGA | Tiga Publishes Free Equal Opportunities Policy Templates For Uk Games Businesses | Press Releases. [online]. Available from: http://www.tiga.org/news/press-releases/tiga-publishes-free-equal-opportunities-policy-templates-for-uk-games-businesses [Accessed August 22, 2015].

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