Date: Wednesday,
26 February, 2014
Title:
“Designing for The Connected Consumer:
Adapting to changes in customer behaviour - Responsive Web Design.”
Speakers:
Chris
Smith and Alec East of THBOOM! Web Consultancy
Time: 6.00pm
for 6.30-8.00pm
Location: Studio
Theatre, Bedford College, Cauldwell Street, Bedford MK42 9AH
Abstract
We are
delighted to welcome Chris Smith and Alec East to Bedford College to talk at
the next joint British Computer Society (BCS) - Bedford College free evening
lecture on Wednesday 26 February. This talk is part of the highly
successful series of events held at Bedford College in partnership with the
Bedford branch of the BCS.
Both Chris and
Alec have been involved in interactive digital media since 1995. They
have worked internationally on projects ranging from pioneering the development
of mobile social networks to creating award-winning interactive TV
programs. Nearly two decades of large-scale, big-name projects later and
they've come to the firm belief that the future for business lies, not in the
technology, but in being customer-centric in every aspect of an organisation
and, if your business is going to survive the next decade, you need to be
making the move towards putting the customer at the very centre of your
business model now. They formed THBOOM!, a web consultancy, in 2010
because other agencies were not willing or able to address this issue.
Target
Audience
This talk will
be relevant to anyone interested in the connected consumer, the changing face
of communication and their impact on the future of business.
The statement
that “an entire generation has grown-up in a world where the web and mobile
phones have always existed” has turned from a cliché into an alarm call as
industry begins to recognise the influence their buying habits have now, and
will have in future. But it's not just them; everyone's behaviour has
changed... except for the agencies who do your marketing, recruitment,
advertising, branding...
Key Points
§ What on earth is a connected consumer
and why should you care?
o It's about
behaviour change, not technology
o Their impact
now and in the future
o The increasing
importance of search
o Some survival
tips
§ What is Responsive web design
o A little
history
o Why is
responsive important?
o From
innovation to must-have
o What are the
challenges it presents for design and build?
o What it does
not do?
Agenda
6.00pm
Registration, refreshments and networking
6.30pm
Introduction
“Designing for the Connected Consumer”
6.55pm
Responsive Design – anytime, anyplace, anywhere
7.20pm
Opportunity to question the speakers
7.45pm
Thanks
Opportunity to network and talk to the speakers
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