BCS Bedford: How understanding the social era can help your business

Joint Event between the Bedford branch of the British Computer Society and the Bedford College  

Date: Wednesday, 27 March 2013

Theme: “How understanding the social era can help your business”

Speaker:  Eric Swain, Client Services Director at Equinet Media, Broadcaster of ‘The Social Media Show’.

Time:  6.00pm for 6.30-8.00pm

Location:  Studio Theatre, Bedford College, Cauldwell Street, Bedford MK42 9AH

Abstract

A joint British Computer Society (BCS) and Bedford College free evening lecture on Wednesday 27 March 2013.

“How understanding the social era can help your business” is the topic of a talk by Eric Swain, Client Services Director at Equinet Media, broadcaster of ‘The Social Media Show’.

You’ve probably noticed:  The internet has gone social.  And it’s changing the way we communicate.  Social media sites like Facebook, Twitter and LinkedIn are buzzing with conversations about brands, products and services.  Blog posts are commented on.  YouTube videos are shared.  And it seems like everybody is tweeting.

The Internet, social technologies and mobile ubiquity have brought about profound changes to the way we interact, communicate and do business.  Modern companies need to understand what that means for them and make the changes necessary to compete and thrive in today's marketplace.

But where do you start; and how can you be certain you are getting the right results?  This talk by Eric Swain, Client Services Director at Equinet Media, broadcaster of ‘The Social Media Show’, will show you how to run a social media programme that will achieve definite, measurable results.

Topics covered:

1.        Why social media

       Understanding the importance of the social era

       Growth in channels

       Growth in adoption

       Examples

2.        Before we think about using social media

       Culture

       Craft the “Why”

       Case studies

3.        Success with Social Media – how to deliver business results/good outcomes

       · Leads -> Revenue

       · Customer care

       · Product development

       · B2B vs B2C

       · ROI

       · Case studies

4.        Building a social media programme – professional, structured approach

       · Processes and best practice

       · 5 steps, diving into each

       · Case studies

Eric Swain, Client Services Director at Equinet Media, and Broadcaster of The Social Media Show, is a client-focused senior marketing and business development executive with a background in marketing, social media, mobile and technology ventures.  Eric has expertise in commercial strategy formulation, business development, channel creation and management - with P&L control and financial planning skills as an added bonus.  Eric is interested in helping businesses start and grow, focus resources, and maximise opportunities.

Agenda

6.00pm                        Registration, refreshments and networking

6.30pm                        Introductions 

                                    How understanding the social era can help your business

7.20pm                        Opportunity to question the speaker

7.45pm                        Opportunity to network and talk to the speaker

Feel free to mention this to your friends and colleagues. 

Registration facilities are being prepared on both the BEDS BCS Branch website [ http://www.beds.bcs.org.uk/ ] 

and Bedford College Website. [ http://www.bedfordtrainingservices.co.uk ]  Please check back in the next few days.